Barnes &
Noble Inc. and Microsoft announced on Monday a partnership in the formation of
a new subsidiary of Barnes & Noble centering on digital reading and e-readers.
Microsoft
made a $300 million investment for a 17.6% stake in the subsidiary and will
offer a NOOK application for their upcoming operating system, Windows 8. The focus
behind the venture will mainly be on the digital and College businesses of
Barnes & Noble. Through NOOK Study Software, students and educators have a
platform for the distribution and management of digital and education
materials.
This seems
like a good way for Microsoft to enter the e-reader market but makes me wonder
how long Barnes & Noble will be using an android interface for NOOK
tablets. To read the press release click this link.
Posted by: Jason Marshall
Posted by: Jason Marshall
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