But will it work? Consumers have been slow to bridge the gap between print and digital retail promotions. It often requires a deliberate effort to seek out promotions online, and that barrier of entry stifles a lot of interest.
Publix may not have set their expectations very high for the Coupon Savings Helper. There is hardly a mention of the it on their main page and it isn’t as esthetic as their other pages.
But regardless of that, it is curious to see their new program. For those that use it, it will simplify the process for saving, and that’s a good thing.
Image from http://www.publix.com/coupon/CouponHelper.do 5/8/2013.